The first launch from its Korean arm is produced at the Chakan plant with some localisation, the company said.
In November 2010, Mahindra & Mahindra (M&M) had signed a definitive agreement with Ssangyong Motor Company to acquire 70 per cent stake in the ailing South Korean automaker at a total cost of USD 463 million (about Rs 2,105 crore).
"A manual model of the sports utility vehicle (SUV) is priced at Rs 17.67 lakh ex-Mumbai and the automatic version at Rs 19.67 lakh," M&M president, automotive and farm equipment, Pawan Goenka said at the launch.
The car is the first high-end SUV from the Mumbai-based auto firm.
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